Secrets to Buying the Right Matcha that most people don’t know about…

ARE YOU GETTING HEALTHY AND BEAUTY TRANSFORMATION FROM MATCHA?  IF your answer is NO, you maybe buying wrong matcha. There are quite a few health and beauty benefits of matcha but if you don’t choose the right matcha,  you won’t get health & beauty benefits you want to get

Unfortunately it is getting harder and harder to buy quality matcha since there are so many bad quality matcha are on the market or quality matcha is not handled properly…BUT DON’T WORRY. I am here to help!There are several points to buy REAL QUALITY MATCHA that give you health and beauty transformation like choosing ceremonial grade, organic, stone ground.. list goes on

CHECK OUT HOW TO BUY BEST MATCHA FOR YOUR HEALTH AND BEAUTY FROM  HERE!

BUT even you follow these rules, you still get matcha that tastes bad and doesn’t give you health benefits

Here, I have TWO KEY POINTS  that you NEED to follow when looking to buy matcha, as I only want you to buy the highest quality matcha. These tips, that even I didn’t know until writing my JAPANESE SUPERFOODS COOKBOOK, a couple years ago.

NOW you know the basic RULES  and if you follow these points, you are the MASTER OF MATCHA

TWO KEY POINTS THAT PEOPLE TEND TO MISS …

Avoid buying matcha that is stored in transparent packaging.

Why?

Matcha is very light sensitive. When exposed to light for long periods of time, matcha loses its power, taste and quality. Even the small window in the package in the image below has negative effects on the matcha inside the packet.

BAD EXAMPLE OF MATCHA PACKAGING 

Only buy matcha that is stored in a dark packet or container, or matcha that you can NOT see through the package.

Avoid buying matcha that is exposed to air often 

Why?

Matcha is also super sensitive to air. In combination with light, air affects matcha so that it oxidises, discolouring the tea into a yellowish tone. The taste and aroma will also dissipate, all the health benefits diminishing with them. So make sure you buy matcha that is in a sealed. Sounds super simple to buy sealed matcha, right? but… I often see matcha exposed to light and air at whole food bulk-buy stores and some tea speciality stores that sell high quality matcha.

BAD EXAMPLE – MATHCA AT BULK -BUY WHOLE FOODS STORE

Look at the yellowish oxidised matcha on the bottom… !! Even the expensive, high quality matcha originating from Japan that costs $335.95 per kilo will oxidise and lose its quality and the health benefits it offers if stored in a transparent jar and exposed to the air frequently 

When you go to bulk whole foods stores, you can actually open the jar and expose the matcha to the air … which is the WORST condition for matcha.
I love shopping at bulk whole foods stores that focus on sustainability and zero waste initiatives… but not great for matcha shopping.

REMEMBER
Price does matter, but storage conditions matter too! 

So to counterbalance the eating and drinking that comes with celebrating the holiday season, make sure you know how and where to buy the highest quality matcha so you can take advantage of the health benefits it offers.

To make it easier for you, you can buy high quality matcha right HERE! Yoshiko’s matcha is organic premium ceremonial grade matcha which is handled with the highest care, being stored in dark packaging and in the freezer to ensure its quality lasts.